Book Trailer Rubric


5
3
1
Comments
Content Organization

Hook
Hooks are used throughout the whole trailer to build interest
Includes a hook at the beginning to grab the attention of the audience
No hook evident
(e.g. the trailer is just a collection of facts, or a summary of the book)

Transitions
·      Information presented in a logical, interesting sequence
·      Easy to follow
·      Ideas are connected with smooth, effective transitions
·      Information presented in a logical sequence
·      Easy to follow
·      Ideas are connected with transitions
·      Difficult to follow
·      Little to no sequence of information or ideas
·      Little or no evidence of transitions

True to Book
·      Conveys the mood, theme, and setting of the book to create an emotional response through selection of events/details included
·      Provides enough information about the book to pique interest w/o giving away ending
·      Reflects mood, theme and setting and includes important details
·      Provides enough information to pique interest without giving away the ending
·      Does not convey the proper mood of the story and includes unimportant details
·      Gives away the ending

Persuasive
Audience wants to run out and read the book immediately
Convinces audience that that book is worth reading
Is not persuasive in convincing audience to read the book

Production Quality

Graphics
·      Purposefully used to create an emotional response
·      Assist in presenting an overall theme
·      Appeal to the audience and enhance trailer
·      Compliment and work well with soundtrack
·      Help explain and reinforce key content
·      Included a graphic of the cover with the title and author
·      Uses images with Creative Commons
·      Assist in presenting overall theme
·      Compliment and work well with soundtrack
·      Help explain key content
·      Included the title and author without a graphic of the cover
·      Uses some images with Creative Commons
·      Unrelated to overall theme
·      Do not enhance to content of the trailer
·      Graphics are full of copyright violations
Or:
·      Trailer is completely void of graphics
·      Failed to mention the title and author of the book

Audio (music, sound, narration)
·      Clear and effectively assists in communicating theme, mood, and setting
·      Creates an emotional response
·      Includes effective narration and/or sound effects
·      Includes citation of sound source

·      Assists in communicating theme, mood, and setting
·      Kept in balance and does not overpower the trailer
·      Includes some citations of sound sources

·      Cut off and inconsistent
·      Insufficiently communicates the theme, mood, and setting.
·      Overpowers the overall message of the trailer
·      No citations of sound sources
Or:
·      Trailer is completely void of a soundtrack

Pacing
·      Fits the storyline and builds the mood
·      Segments are long enough to make each point clear.
·      Trailer fits within the 1-2 minute time limit
·      Fits the storyline and moves at a steady pace: fast enough to hold audience interest and slow enough to include enough information
·      Trailer fits within the 1-2 minute time limit
Is either too long and does not advance the storyline or too short to assist in engaging with the story



Total Marks:      /35

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